The implicit message I want to
give to children is:
'Look, here is
a villa made just for your children.
The villa is sturdy, mobile and made from sustainable design
materials. No expense has been spared; on the contrary. If your
children - the dolls - are happy, this contributes to your own happiness.'
At child care centres and primary schools, the dolls villa is
used to stimulate group play between four to six boys and girls in
the 3 - 10 age range. Each day, the children can add to the
stories they invent, ad infinitum. Sometimes children are even
allowed to bring their own dolls from home; this provides them
with an extra sense of security. The villa contributes to their
desire to go to the child care centre or school.
das ideale Puppenhaus für jede Kindertagesstätte.
■ Spielbegeisterung bei Jungen und Mädchen und allen Altersklassen.
■ Mobil einsetzbar im ganzen Haus.
■ Qualität, die Langlebigkeit verspricht, machen den Preis - auch bei
knappen Budget - vertretbar."
Spaander, the contact person for Out of school care says: "When we
provide tours to educational professionals who are thinking about setting up an
Out of School Child Care Centre, their eyes light up when they see the
villa. Our children love to play with the dolls villa, it encourages interaction
among the children. And it's extremely durable: after almost a year of daily
use, all the parts are still intact."
Hanneke the contact person at
Toermalijn | MIK Maastricht:
"The dolls villa had its first overhaul just
yesterday. After zeven years there was just one loose wheel. Otherwise
everything else is perfectly intact, despite children playing with it very
intensively. The dolls villa is hugely popular. Here at the Out of School
Centre, children can choose between three rooms, and the room with the dolls
villa is almost always the winner!"
In 2003, the director of ASCO Educational Supplies in the
UK, Tom Marshall, said:
"Yesterday we delivered our first dolls villa here in
Leeds. As it
was a local customer we agreed to assemble the villa for
them. It is the first time I have assembled one and I just want to say that I
am very impressed with
the way it fitted together, the clarity of the
instructions and the quality of the finished article.
The customer is one of a major chain of nurseries
and they were absolutely delighted with it."
PLAY WITH THE VILLA TOO
toys actually deliver to child care centres what the manufacturers promise?
Every month the trade journal for the day-care sector publishes a
short survey in which day-care centre staff review toys or
from four to about six or seven years of age play with the
dolls villa a lot. Boys play with the villa too. They use
it as a garage for their cars. The villa looks great and the kids can access
it from all sides. Toddlers love it too. They play with the building itself
and the furniture rather than the dolls. The accessories from the villa are also used
in other kinds of games. Sometimes the villa is used as a climbing frame. It
is sturdy enough. So it’s thumbs up all around. At first, we were afraid
it would be too big – but because it’s easily movable, it’s never
really in the way."
editor Marike Vroom: "LILIANE is highly
recommended for out of school care. Pre-schoolers
also enjoy it.
The dolls villa is beautifully finished and its design is sound and
Dutch Foundation for
Child Day-Care Centres | SKON:
"The LILIANE dolls villa is included in the basic
inventory for extracurricular day-care centres. While the
villa might at first seem expensive, it is typically an
item of furniture for playing with that distinguishes
SKON. Children don't have this at home."
The 10 Italian
branches of schoolsupplier LUDO VICO
have started to sell the villa to nurseries and
elementary schools: "We are enthusiastic. Visitors like the LILIANE
dolls villa so much and they
really appreciate both the design and
The LILIANE dolls villa from ASCO is large
enough for several children to play with at the same
Janneke Meijsen, a teacher at a primary school:
"The dolls villa is
During every free lesson the home [that is what I call it, because it makes it
more attractive to the little boys] is always occupied by two to three children.
Whenever the children are given free playtime, at least two or three children
line up for the villa. The kids love it!!! My compliments."
contemporary finds for modern tots
"You know how it is,
sometimes you're house-hunting, and
however strict your budget, it just goes out the window
when you see your dream property. Beware, then of the
same phenomenon as it applies to dolls' houses. You may
start browsing with a firm figure in mind, but when you
see what is available at the top of the range, all
that is forgotten.
dolls villa. The price is approximately ten times what
you might expect to pay for such a thing. But take a look
at it. It's huge. It's crafted from good-quality wood,
by a respected designer. It comes with good intentions
about being just as suitable for boys as girls [so, if
you have one of each, you get double the use out of
Well, the fact is that most of us will look at it, see the
price, and move on, reluctantly or otherwise. However, if you
stretch to this sort of money for a toy, the chances
are, you just might."